
一 | With a Tory leadership contest in full swing, former Chancellor Rishi Sunak has pledged to slash the basic rate of income tax by 20% by 2029 if he becomes UK prime minister, the largest such reduction in 30 years.,“What I’m putting to people today is a vision to deliver the biggest income tax cut since Margaret Thatcher’s government. It is a radical vision but also a realistic one, and there are some core principles that I’m simply not prepared to compromise on, whatever the prize,” Sunak emphasized.,Thatcher was Prime Minister of the UK from 1979 to 1990.,The ex-Chancellor also promised that if he prevails in the Tory leadership race, he will “never get taxes down in a way that just puts inflation up.” The 42-year-old added that he will “never make promises” he “can’t pay for” and he will “always be honest about the challenges” Britain faces.,Rishi Sunak Seeks to Crack Down on Foreign Lawbreakers, Increase Number of Deportations29 July, 09:11 GMT,“Because winning this leadership contest without levelling with people about what lies ahead would not only be dishonest – it would be an act of self-sabotage that condemns us to defeat at the next general election,” Sunak pointed out.,The Daily Mail cited an unnamed source from Foreign Secretary Liz Truss’s Tory leadership campaign as accusing Sunak of offering ‘jam tomorrow’.,“It’s welcome that Rishi has performed another U-turn on cutting tax, it’s only a shame he didn’t do this as chancellor when he repeatedly raised taxes. The public and Conservative Party members can see through these flip-flops,” the source argued.,This was echoed by Simon Clarke, chief secretary to the Treasury, who underscored that they “cannot afford to wait to help families, they need support now.” He made it clear that “Liz will cut taxes in seven weeks, not seven years.”,Sunak and Truss repeatedly locked horns over the tax issue during live TV debates last month, with the foreign secretary, in particular, accusing the former Chancellor of raising taxes “to the highest level in 70 years,” which is “not going to drive economic growth.”,Sunak claimed that the UK’s massive tax burden was the result of the unprecedented levels of government spending aimed at keeping the national economy afloat amid the coronavirus pandemic. Truss said that no other country was raising taxes, and accused Sunak of having no clear-cut plan for economic growth.,Meanwhile, voting ballots will start landing on doorsteps of Tory members starting Monday, with many of them expected to return the papers long before the September 2 deadline.,Sunak Unveils 10-Point Border Security Plan as Truss May Turn to Foreign Policy in Fight for PM Seat24 July, 06:12 GMT,Sunak and Truss are now two remaining candidates in the race to replace Boris Johnson as Conservative Party leader and prime minister. Both secured their places in the final two in July, when Trade Minister Penny Mordaunt was knocked out in the fifth round of voting by Conservative MPs.,The two contenders are set to spend the next few weeks campaigning for the votes of about 180,000 Conservative Party members around the country, who will vote by postal or online ballot. The winner of the party leadership race, who will be announced on September 5th, is due to automatically become UK prime minister.。
丝芙兰是如何滑落的?丝芙兰1969年在法国诞生,1997年加入LVMH集团。

二 | 刚进入中国时,是上海家化和Sephora Asia成立合资公司运营其在中国的线上线下业务。Sephora Asia由LVMH集团子公司Sephora SAS(France)全资持有。丝芙兰上海、北京两家合资公司均由Sephora Asia持股81%,上海家化持股19%。

三 | 截至2026年3月31日,丝芙兰在中国区域共拥有322家门店。

四 | 根据上海家化历年财报披露的数据,丝芙兰中国曾经历一段盈利增长期。2019年至2021年,丝芙兰上海、丝芙兰北京两家公司共计盈利接近15亿元。

五 | 2021年是丝芙兰中国业绩的高点,当年两家公司合计实现营业收入108.76亿元,净利润4.31亿元。自2022年起,业绩由盈转亏。2022年两家公司合计营收85.5亿元,净亏损1.9亿元;2023年营收87.6亿元,净亏损1.4亿元;2024年营收进一步下降至71.4亿元,净亏损扩大至6.46亿元;2025年营收再次降至65.36亿元,净亏损为4.99亿元。2026年一季度,丝芙兰上海实现净利润2660.81万元,丝芙兰北京净亏损1683.67万元。自2022年至2025年,两家公司共计亏损超14亿元。丝芙兰陷入亏损,原因几何?奢侈品专家、要客研究院院长周婷博士告诉有意思报告,主要来自三重冲击:“一是渠道迭代冲击,国际品牌纷纷自建直营渠道,叠加免税、直播电商分流,集合店‘独家选品+一站式选购’的渠道价值被大幅稀释,价格与货品种类均失去稀缺性。”例如,宝格丽大吉岭茶男士香水100ml,在丝芙兰官方小程序一瓶标价1110元,和宝格丽官方小程序同价,但如果在宝格丽官方旗舰店购买,还可获得宝格丽香氛相关赠品,而同样的一瓶在中免日上只标价634元。

图源:宝格丽、丝芙兰、中免日上小程序“二是高端定位自损,为拉动客流,丝芙兰大举引入大众国货与线上流量爆款,原有高端客群心智错位。

六 | ”周婷称。2020年前后,丝芙兰已陆续引入毛戈平·光韵、相宜本草·唐等本土品牌高端支线。2022年,丝芙兰中国开展“就耀中国造”中国品牌发光计划,计划在3年内扶持5个本土品牌成为销量过亿的高端美妆代表。

七 | 2024年12月,护肤品牌优时颜正式入驻全国50家丝芙兰门店。进入2025年,丝芙兰中国先后引入9个本土品牌。第一波为闻献、东边野兽、可复美;第二波包括三资堂、酵色、朱栈等。2026年,丝芙兰又宣布引入花西子、完美日记、橘朵、方里等11个中国本土美妆品牌。截至目前,已有超20个中国品牌入驻丝芙兰。

八 | 这些入驻品牌呈现明显分层。闻献、东边野兽、可复美、毛戈平·光韵、优时颜等属于中高端或小众特色品牌;三资堂、酵色、恋火、BABI等则属于平价彩妆品牌,单品价格多在百元左右,部分低于50元。丝芙兰为这些平价品牌新设“下一个爆款(The Next Big Thing)”专区进行销售。

丝芙兰里的国货品牌|图 王涵艺摄对于丝芙兰引入大量国货品牌,社交平台上出现不同声音。一部分消费者认为,国货入驻丰富选择,适配国人肤质;另一部分消费者则认为,入驻品牌拉低了门店调性。有网友形容“有点像在SKP里逛到了名创优品”,也有人戏称丝芙兰“变身小KKV”“成了杂牌集合店”。

九 | “三是本土对手挤压。本土美妆集合店竞争激烈,HARMAY话梅、WOW COLOUR、调色师等本土美妆集合店崛起,对丝芙兰的客流形成分流。”周婷补充称。当消费者有了更多选择,价格优势退居下风的丝芙兰,也注定不再是消费者的“唯一解”。

十 |
挑战仍存上海家化完成股权出售之后,丝芙兰中国由外资方完全主导,摆在面前的现实挑战并没有随之消失。化妆品行业管理专家白云虎对有意思报告指出:“美妆集合店行业已经告别增量时代。过去丝芙兰的模式,依托大牌红利就可以跑通,现在市场逻辑发生改变,丝芙兰加码国货,优势在于可以补齐对中国消费者肤质、审美、功效需求的理解,补足货盘短板。

十一 | 但风险同样突出,高端定位与流量货盘之间的平衡极难拿捏。”“一味引入线上爆款,如果做不到独家、限定、定制,只会沦为线下试妆间,消费者试完转身线上下单,门店无法完成转化;如果继续死守纯国际大牌路线,又会面临品牌方渠道自立、客流持续萎缩的困境。”白云虎补充道。

不少消费者在逛丝芙兰线下门店|图 王涵艺摄周婷同样认为,大部分人购买丝芙兰服务的底层诉求,就是想要高端、甄选的购物体验。“想要流量,又不想丢掉高端底色,这件事很难两全。”事实上,除了选品持续下沉之外,丝芙兰中国已在门店布局、内部管理等维度开启全方位改革。

十二 | 丝芙兰的门店从过去专注一二线核心商圈向更多三四线城市延伸。目前,丝芙兰已进入宜昌、临沂、九江、赣州、扬州、江门等城市。

丝芙兰线下门店|图 王涵艺摄近两年,丝芙兰中国管理层也密集更迭。2024年1月,任职五年的前大中华区总经理陈冰离职;同年4月,具备数字化运营经验的前京东时尚总裁丁霞空降接任,被寄予数字化转型厚望。2025年3月,丝芙兰全球CEO Guillaume Motte直接接管中国区业务,收回本土运营权限。同期,大中华区首席运营官周影衍卸任,市场、零售等多位核心高管陆续离任,核心团队迎来全面换血。从渠道下沉、选品调整到高层洗牌、总部直管,丝芙兰中国正推进一场自上而下的深度变革。如今,这场变革又上了难度。作者:王涵艺编辑:田纳西
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